Digital Printing Services: When To Choose Digital Printing For Your Business
Here are the main reasons why you would need digital printing services. Click on each one to learn more.
You may also be interested in the following topics:
What's the difference between digital and offset printing?
Types of projects that can be created via digital printing.
If you are looking for reliable and affordable digital printing services, contact us.
When You'll Need Digital Printing Services
There are times when digital printing services are a better choice than offset printing
1. You have a project that requires a quick turnaround
If you need your print project in a hurry, then going with digital printing services is the best option. Offset printing requires time to make individualized plates whereas digital prints can be easily produced at the last minute.
In addition, offset inks require time to dry (1 to 2 days) whereas digital printing pieces don't require any drying time.
2. Your project requires variable data printing
Digital printing services are better if you want to personalize each printed piece
Variable data printing (VDP) is one of the most useful digital printing services. It is a type of digital printing that allows you to change various elements on the printed piece while you are printing without having to stop or slow the printing process down. You can change the text, graphics, and images on each individual printed piece in order to give your customers a more personalized experience.
For example, if you are doing a direct mailing campaign you could use VDP to change the name and address as well as other personal details on each letter for your various recipients. VDP uses information from a database or external file such as an Excel spreadsheet to swap out and replace the personal information for each letter while keeping the same basic layout. You can use VDP for printing jobs such as:
Direct mailing
Customer relationship management
Advertising campaigns
Invoicing
Addressing self-mailers, brochures, or postcard campaigns
3. You need a smaller quantity of printed materials
Digital printing is better for smaller jobs; offset is better for quantities over 1,000
Offset printing requires making an individual plate for each print job, so you will need to pay an upfront fee for making your print job regardless of how many pieces you need. Therefore, the larger your job, the more cost-effective offset printing will be.
Digital printing services, on the other hand, are charged at a flat rate for each piece with no upfront fee for making a plate because it doesn't use plates. If you need a smaller amount of printed materials, then using digital printing services is your best choice.
A good rule of thumb is if you need less than 1,000 printed pieces, then go with digital printing. If you need more than 1,000, then offset is probably your better choice as the price per piece decreases with each piece you print.
4. You need an inexpensive hard-copy proof of your project
Digital printing services can provide you with inexpensive, hard-copy proofs of your project very quickly. If you go with offset printing, you will pay a lot more for your proofs and you will have to wait longer for them.
What's the difference between digital and offset printing?
Digital printing does not require the use of plates
Digital printing:
Digital printing is either toner or inkjet printing. Both toner and inkjet printing uses CMYK colour to achieve printing full colour on a wide spectrum of paper stocks. Digital printing uses digital-based images from desktop publishing or other digital sources to print directly onto a wide variety of media.
Ideal for smaller volume runs, digital printing offers many possibilities for developing your project. This technology delivers on-demand printing for brilliant, eye-catching results. Digital printing is perfect for small business solutions.
Offset Printing:
Offset printing involves making metal plates of the image you need printed. The reason it is called "offset" is because the ink isn't transferred directly onto the finished paper but instead it is first transferred onto a rubber blanket that is then rolled onto the paper. It is ideal for printing longer runs, over 1,000, with either single, multi or full-colour printing.
Offset printing is often considered to be a higher quality printing method, however, digital printing technology has improved considerably over the years, so now you are able to get a much better-finished product than you could when it first was introduced.
Offset printing can give you many advantages, such as:
Highly distinct images and lettering that appear incredibly clean and polished.
No visible blemishes or streaks
Superior colour fidelity or colour balance
Customized colour inks designed for individual printing resulting in perfect hues
Types of projects that can be created via digital printing.
You can use digital printing services for a wide range of print projects
Digital printing services are a great choice for a wide range of different printing projects, including:
Business Cards
Letterhead
Long Run Books
Rack Cards
Posters
Looking for the Best Offset & Digital Printing Services? Contact JH French
JH French & CO Limited - 293 Mary St. Hamilton, Ontario
JH French is a printing company that has been in business for over 120 years! We are a family-owned and operated business. The current owner’s father and grandfather all worked in printing.
We offer a wide range of printing products and services for unions and businesses, large and small, across Hamilton, Ontario, and throughout all of Canada.
We work closely with our customers to determine their wants, needs, and budget, and we help them get top-quality printing products every time.
To learn more, contact us now.
What our customers are saying…
★ ★ ★ ★ ★
“Excellent experience, have used them for about a year. Always clarifying info, always meets deadline[s], manages expectation[s] and quality printing products. Will continue to use them! Very friendly and professional.”